data economy illustrationsBusiness

The history of the data economy

Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. But this wasn't always the case. Our modern "data economy" has developed over the course of 200 years, and we explore that history in a special four-part series produced in partnership with Impact, the magazine of the Market Research Society.

By Brian Tarran

data economy illustrationsBusiness

The history of the data economy

Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. But this wasn't always the case. Our modern "data economy" has developed over the course of 200 years, and we explore that history in a special four-part series produced in partnership with Impact, the magazine of the Market Research Society.

  By Brian Tarran

News

Our most read articles of 2021

The Covid-19 pandemic has been the dominant story of 2021, much as it was in 2020. As we look back over our most read articles published this year, it is...

By Brian Tarran

Culture

Probability puzzle: Classroom bingo

A primary schoolteacher is playing a game with her class. She has two identical dice, with the numbers on the six faces of each die being 1, 2, 2, 3, ...

By Michael Fletcher

2021 coversNews

Our most read articles of 2021

The Covid-19 pandemic has been the dominant story of 2021, much as it was in 2020. As we look back over our most read articles published this year, it is no surprise to see that two of our top three stories are about coronavirus specifically, while six of the top 10 make at least some mention of the pandemic.

  By Brian Tarran

ClassroomCulture

Probability puzzle: Classroom bingo

A primary schoolteacher is playing a game with her class. She has two identical dice, with the numbers on the six faces of each die being 1, 2, 2, 3, 3 and 3. The teacher tells the class that she will throw the pair of dice, add up the two numbers showing, and call out that number in a game of bingo. She then asks each member of the class to make their own bingo card consisting of five numbers of their own choosing.

  By Michael Fletcher

Danger signNews

What is risk know-how?

"Risk know-how is about informed decision-making. Every risk entails a trade-off with the benefits and costs of action or inaction, and we weigh these up to make a decision." That's according to a new framework for risk know-how, published in the December 2021 issue of Significance.

  By Brian Tarran

Danger sign

 

News

What is risk know-how?

"Risk know-how is about informed decision-making. Every risk entails a trade-off with the benefits and costs of action or inaction, and we weigh these up to make a decision." That's according to a new framework for risk know-how, published in the December 2021 issue of Significance.

By Brian Tarran

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